In 2025, Bitget has firmly established itself as the second-ranked centralized cryptocurrency exchange (CEX) in terms of user base and spot market liquidity depth. This trading platform has demonstrated impressive growth, becoming the fastest-growing exchange among the top 10 cryptocurrency platforms. What is the secret behind Bitget’s success? In this article, we will explore the key features of its ecosystem, its products, and competitive advantages, drawing on data from the 2024 Transparency Report and insights from the team.
The Creation of Bitget: From Bear Market to Leadership
Bitget was founded in 2018 through the initiative of Sandra Lou. The company’s founders were inspired by the potential of cryptocurrencies after studying Bitcoin’s white paper and the Ethereum ecosystem. Despite the challenging conditions of a bear market, Bitget opted for a long-term development strategy focused on innovation and user convenience. This approach allowed the platform to endure and lay the groundwork for future success.
Since May 2024, the role of CEO has been held by Gracy Chen, a prominent figure in Web3 and an advocate for diversity and inclusivity. In 2024, she introduced the Blockchain4Her and Blockchain4Youth initiatives and spoke at the UN Commission on the Status of Women. Alongside her, key roles in the company are occupied by:
- Vugar Usi Zade — Chief Operating Officer with experience at SONY, Facebook, and Beincrypto;
- Hon Ng — Head of Legal, ranked among the top 20 executives by the Financial Times;
- Min Lin — Business Director, formerly of Goldman Sachs, responsible for partnerships and market expansion.
Bitget is registered in the Seychelles and operates as a Virtual Asset Service Provider (VASP) in Poland, Lithuania, Bulgaria, and El Salvador, underscoring its global reach.
The Bitget Ecosystem: What the Platform Offers
The Bitget ecosystem comprises three core products:
- Centralized Exchange (CEX) — the foundation of its trading infrastructure;
- Bitget Wallet — a Web3 wallet for interacting with decentralized services;
- Bitget Token (BGB) — the native token bridging centralized and decentralized functionalities.
In late 2024, the Bitget Wallet token (BWB) was integrated into BGB, enhancing ecosystem synergy. Let’s dive deeper into each component.
Bitget CEX: Trading and Investing for Everyone
To get started on Bitget CEX, users must complete KYC verification (using a passport or driver’s license), which takes less than an hour. After registration, users are encouraged to enhance security with:
- Two-factor authentication (Google Authenticator, email, Passkey);
- Whitelisted withdrawal addresses;
- Anti-phishing codes.
Account funding options include:
- P2P trading — purchasing BTC, ETH, USDT, or USDC via card or other methods;
- Credit/debit cards — instant transactions via Visa/Mastercard;
- Bank transfers — euro deposits via SEPA;
- Cryptocurrency deposits — transfers from external wallets.
Trading features include:
- Spot market with over 800 assets and 900+ pairs;
- Perpetual futures in USDT, USDC, and other currencies;
- Futures Kickoff — a simplified interface for beginners.
The platform also offers Bitget Earn products:
- Savings with flexible or fixed terms;
- Restaking (swapping SOL and BTC for LRT tokens BGSOL and BGBTC);
- Proof-of-Stake (PoS) staking (ETH, SOL);
- Crypto loans with collateral;
- Wealth management for large investors (starting at 50,000 USDT).
Additionally, structured products like Shark Fin and Smart Trend offer up to 20% APR with lockup periods of up to 7 days. Bitget remains a leader in copy trading, introduced in 2020, allowing users to replicate the trades of experienced traders on spot and futures markets.
New users can enjoy bonuses: up to 777% APR on their first USDT deposit and a 20 USDT airdrop for their first trade (promotion valid until March 24, 2025).
Bitget Wallet: A Next-Generation Web3 Wallet
Bitget Wallet (formerly BitKeep) is a non-custodial wallet supporting over 100 blockchains and Layer 2 solutions. It is available on iOS, Android, and as a Chrome extension.
Key features:
- Bitget Swap — a DEX aggregator for low-fee asset swaps;
- Meme token trading on MemeX;
- Futures trading with up to 125x leverage.
To safeguard assets, Bitget established a $300 million Protection Fund to compensate for potential losses due to technical issues.
Bitget Token (BGB): The Heart of the Ecosystem
Launched in 2021 with a total supply of 2 billion units, the BGB token saw 40% (800 million BGB) burned in 2024, with a quarterly buyback program funded by 20% of profits. Since July 2021, BGB’s price has risen from 0.0585 USDT to 7.9 USDT, securing its place among the top 30 cryptocurrencies by market capitalization.
Benefits for BGB holders include:
- Participation in Launchpool and Launchpad for farming new tokens;
- 20% trading fee discounts on the spot market;
- Early investment access to Web3 projects.
Why Bitget Is a Market Leader
Since 2018, Bitget has grown into a recognizable brand thanks to:
- Partnerships with Lionel Messi, Juventus, and Galatasaray;
- Educational initiatives like Blockchain4Youth and the Bitget Graduate Program;
- Innovations such as copy trading and CEX/DEX service integration.
According to the 2024 report, Bitget ranks second among CEX platforms by user count, trailing only its largest competitor but surpassing it in growth rate.
Conclusion
In 2025, Bitget is more than just a crypto exchange—it’s a comprehensive ecosystem combining trading, investing, and Web3 tools. Its user-centric approach, innovative products, and global presence have made it the second most popular CEX platform. If you’re looking for a reliable exchange with extensive features, Bitget is one of the top choices.
